JOKE ROBAARD

Archive Intersections
nr. 202 – 02 Pivoting

BIO
In her art and research practice Joke Robaard operates at the meeting point of social research, material culture and photography connecting these with philosophy, textile and fashion theory.Together with Camiel van Winkel Robaard made the book Archive Species (2018), exploring social, philosophical and economic meanings of textiles and clothing through her archive of imagery from fashion magazines and newspapers gathered over a forty-year period. In 2016 she was one of the commissioned artists during Edition VI, Event and Duration program of If I Can’t Dance, Amsterdam; previous exhibitions include Solo 19, Club Solo, Breda(2018), the Dutch Pavilion at the Venice Biennale (2011), and A.VE.NU.DE.JET.TE – Institut de Carton, Brussels, 2015

How does it actually start, an archive, and where does it start? When an image strikes me, I try to identify its properties and qualities, and file it away as something similar to or different from the images I found before. Ambiguous images, images that stir you up, images that outrage or surprise you. When actions and events are stored and somehow categorized in the brain, an invisible memory-archive develops, parallel to the actual paper archive. If an image contains an exaggeration, an omission, a suspension or a violation, it will activate a chain of associations. For this occasion five key images will be ‘laid-out’ on an axis of directions, positions and mind-sets: left, right; horizontal, vertical.